Social Media Content Calendar

Help Free Migration Project get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Free Migration Project
Philadelphia, PA, USA
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Free Migration Project
Philadelphia, PA, USA

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Posted April 26th

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Calendar should cover a 70%/30% balance of marketing to fundraising content on Instagram (with ability to translate to Twitter). One of our biggest campaigns came to a (victorious) close recently and I'd like to highlight that win, while also highlighting our other campaigns and services.

What we have in place
  • We currently have a Canva and Buffer account, which should make it easy for you to get started. We also have pictures, some video content, and a brand kit in Canva, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus on the clients and campaigns we are currently working on.

We are a three-person team, but I am the only one in charge of communications, along with many other responsibilities. I struggle to keep our social media accounts up to date with content.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Free Migration Project
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Our mission

Free Migration Project works at the intersection of law and community organizing to promote freedom of movement as a basic human right.

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