Mission

Rubina is a social enterprise start-up that focuses on building sustainable livelihoods for rural women artisans through design, craft, and story.

What We Do

Rubina is a start-up social enterprise that surfaces designers and artisans who are working together to make innovative products by blending modern design and traditional craft. Our goal is to build a larger market and increase the knowledge and value of traditional craft within that market through design and story. We will be introducing an e-commerce and online editorial platform this summer through which we'll feature weekly products + stories of these collaborations by using video, photography, and written editorials. We believe that through the blend of craft, design, and story, rural women artisans are given a better chance at earning a sustainable income and preserving their traditional crafts that are currently dying out due to a lack of market access and industrial expansion.